In the context of accelerating digital transformation, the SHIFT: MetamorphoSis of cultural Heritage Into augmented hypermedia assets For enhanced accessibiliTy and inclusion project proposes a novel paradigm for cultural service design - one centred on co-creation, technological accessibility, and user resilience. This article explores how SHIFT leverages advanced digital tools (AI, machine learning, multimodal data processing, and haptic interfaces) to foster inclusive innovation within cultural institutions. Grounded in Service-Dominant Logic and user-centred design principles, the article explores empowering library and museum users to become active co-creators in developing meaningful and accessible cultural heritage experiences. The current paper analyse the project's methodological framework, which integrates semantic enrichment, AI-assisted content transformation, and participatory engagement to increase the relevance and reach of cultural services for diverse audiences, including vulnerable groups. Drawing from both empirical contributions within the SHIFT consortium and current scholarly literature on inclusive service innovation (Polese et al., 2021; Spohrer & Vargo, 2010; Mora et al., 2023), this study highlights the strategic importance of building user resilience—not only as a response to digital inequities, but as a catalyst for long-term systemic transformation. By presenting preliminary findings and use cases from pilot implementations in Romania, the paper demonstrates how technology-enabled co-creation can strengthen user agency, cultural participation, and service sustainability. SHIFT Pilot in Romania offers a scalable and transferable approach for creative industries seeking to navigate the complexities of heritage accessibility in this age infused by emerging technologies and the digital supremacy under all aspects of the co-creation of cultural value.

Authors:
Ioana Cornelia Cristina Crihană, The National Association of Public Librarians and Libraries, Romania

About the Presenter(s)
Ms Ioana Cornelia Cristina Crihană is a Business Owner/Executive at The National Association of Public Librarians and Libraries in Romania in Romania

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