Presentation Schedule
Examining Individuals’ NFT Purchase Intentions (94815)
Session Chair: Ecem Sen
Friday, 3 October 2025 11:25
Session: Session 2
Room: (B1) Gòtic
Presentation Type:Oral Presentation
Blockchain is defined as the next generation of the internet. Although it is a newly developing technology, it also creates different new developments, technologies or asset types in parallel with its development. NFTs are assets that emerged with the development of blockchain technologies. NFT technology, which is abbreviated as “non-fungible token” and the concept of “qualified intellectual title deed” was used when adapting to Turkish, is built on blockchain. Features such as immutability, security and decentralization provided by blockchain technologies also guide NFT technologies and develop a new type of digital asset and asset infrastructure. The digitalization that has been going on for a long time has created transformations such as “creation, storage, use, sharing and consumption” along with the structure of the content. NFTs that emerged with this transformation carry the digitalization process and the transformation of digital assets further. Therefore, it is important to address individuals’ views on this new technology and their purchasing behaviors/intentions to purchase these products. This research aims to address the variables that affect individuals’ views on NFTs and their purchases/intentions to purchase NFTs. The effects of NFTs, which are defined by their characteristics such as scarcity and rarity, on the values that individuals attribute to them and the effects of these values on their intentions will be examined. In the process to be created with the relational scanning model, the necessary validity and reliability analyzes will be made and the data will be processed, evaluated and reported.
Authors:
Kemal Elciyar, Anadolu University, Turkey
Gamze Satılmış, Bilecik Şeyh Edebali University, Turkey
About the Presenter(s)
Working in Anadolu University
See this presentation on the full schedule – Friday Schedule
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