Daniel Lutz


Born in Canada, Daniel has lived in South America, the Netherlands, Switzerland and now Spain.

Having begun his professional career as a theatre and English teacher at an international school in Caracas, Venezuela, Daniel recognised early on the potential in computer-assisted learning and co-founded one of the first educational multimedia companies in Europe. His company, Human Shareware, was one of 16 companies invited by the Dutch Ministry of Trade and Economic Affairs to take part in a trade mission to Australia, on the theme of innovation.

Bridging the worlds of interactive and broadcast media has been an ongoing theme in Daniel’s work. For almost a decade, he was a mentor and curriculum designer for an EU-funded initiative enabling European broadcasters to transition successfully from analogue to digital programming and has been an award-winning copywriter and cross-media concept developer for many of the world’s most prominent ad agencies.

Trying a different kind of impact, Daniel moved to Switzerland and began working for the International Telecommunication Union (ITU), the UN organisation responsible for information and communication technologies. There he conceived and managed numerous campaigns on such themes as climate change and the Sustainable Development Goals (SDGs). He then worked for the Better Cotton Initiative, rebranding the organisation, developing their first suite of communication materials and setting them on the path for rapid expansion.

Since 2015, Daniel has worked as an independent communication strategist, with a diverse client base comprising Fortune 500 companies, UN and NGOs, and start-ups. He brings a strong behavioural design understanding to all his communication and strategy work.

Plenary Presentation (2023): Want Happiness? Become an Artist

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