New tourism is becoming active in 2023 with the decrease in the number of people infected by Coronavirus. New tourism is aimed at sustainability, paying particular attention to the local culture and natural environment, while simultaneously being beneficial to the local areas. In Japan, over-tourism occurred in typical tourist destinations before the Coronavirus disease pandemic; new negative factors have emerged since. Masks are still routinely used and those who do not wear them are under pressure to do so. Additionally, labor force in tourist areas has not yet recovered. Under these circumstances, the new tourism movement to overcome existing difficulties is gaining traction. This study analyzes the trends in new tourism in Tokyo and Kyoto, which are representative tourist destinations in Japan. The difference between them with respect to new tourism is that Tokyo is developing as a place that represents modern Japanese culture, while Kyoto is developing as a place that represents the historical and traditional characteristics of Japanese culture. The similarity between the two destinations is that participatory projects that are considered co-creative activities between the tourists and the residents have been proposed for both. This study focuses on food culture and explores the characteristics of activities such as the historically developed experience of tea and the procedure of making sushi. This study examines expressions containing individual emotions on social media and proposes a novel perspective of new tourism in Japan.

Authors:
Soji Lee, Tokai University, Japan

About the Presenter(s)
Professor Soji Lee is a University Assistant Professor/Lecturer at Tokai University in Japan

See this presentation on the full schedule – Wednesday Schedule

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