Uttarakhand, known for its rich cultural heritage and biodiversity, sets the stage for this study. We explore the development of a visual language for Ringaal craft products by extracting elements of form and color from Uttarakhand's cultural traditions, architectural styles, and natural resources. While color referencing is common in industries like fashion, with Paul Smith's distinctive stripes, there's limited research on use of color in craft. This study aims to provide a local identity and enhance the aesthetic value of Ringaal products by incorporating a visual language derived from Uttarakhand's cultural and natural resources. In this study, 50 photographs representing Uttarakhand's rich cultural heritage and biodiversity- from animals and birds to apparel and architecture- were collected. Visual designers extracted color palettes from these images and used them to create patterns for application on Ringaal products. Three visual design experts recorded an Aesthetic Pleasure Score (APS) for the products, comparing those with and without the new color patterns. The results showed that products with color patterns had significantly higher APS values than those without. This study contributes to the field of visual communication and its application in craft design. Additionally, the color patterns developed here have the potential to be used in non-traditional products, such as home appliances and stationery items, to provide a local identity and enhance their aesthetic value.

Authors:
Soumitra Bhattacharya, UPES, India
Naveen Kumar, UPES, India
Debkumar Chakrabarti, UPES, India

About the Presenter(s)
Soumitra Bhattacharya is currently a Sr. Associate Professor at the School of Design UPES, Dehradun. He heads the Communication Design cluster which includes Graphic Design, Animation, Interaction and Game Design disciplines.

Connect on Linkedin
https://linkedin.com/in/soumitrabhattacharyamumbai

See this presentation on the full schedule – Saturday Schedule

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