This study examines the development and implementation of a critical media literacy course, designed as a part of the Scaffolding Pedagogical university development project, which was conducted in Kazakhstan during 2023-24. This project aims to provide methodological support to regional teachers in developing original educational courses. The theme of our course was chosen due to the rapid evolution of media and the increasing use of artificial intelligence in content production that led to the necessity of critical analysis skills development and integration of media literacy into teaching practices.
The course was designed using backward design and constructive alignment theory, encompassing theoretical foundations, practical applications, and hands-on exercises to offer a comprehensive approach to media literacy education. A robust methodology was employed to evaluate the effectiveness of the syllabus, involving surveys of school teachers across several regions in Kazakhstan, participant feedback, classroom observations, and evaluations of teachers' lesson plans.
Results indicated that the course significantly enhanced teachers' abilities to critically engage with media and incorporate media literacy into their curricula. Teachers reported increased confidence in facilitating discussions about media content and observed improvements in their students' critical thinking skills.
The findings contribute to developing a competency-based model for 21st-century educators, emphasizing the importance of tailored professional development programs in media literacy. This case study provides a model for designing effective media literacy courses adaptable to various educational contexts, underscoring the long-term potential for improving instructional practices and student outcomes.

Authors:
Marina Shingareva, O.Zhanibekov South-Kazakhstan Pedagogical University, Kazakhstan
Gulmira Tazabekova, O.Zhanibekov South-Kazakhstan Pedagogical University, Kazakhstan

About the Presenter(s)
Dr Marina Shingareva is currently an associated professor of the English language department at O.Zhanibekov South Kazakhstan Pedagogical University (Shymkent, Kazakhstan).

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