This study investigates the impact of media coverage on stereotypical beliefs and attitudes towards Down Syndrome in North Central Nigeria, exploring how various aspects of media representation—extent of coverage, accuracy, sensitivity, the balance of positive versus negative narratives, engagement with parents’ experiences, and the effectiveness of educational content—affect societal attitudes towards Down Syndrome. Using a quantitative research approach, data were collected through a survey administered to 300 respondents selected through convenience sampling. The survey instrument comprised multiple scales measuring various dimensions of media coverage and societal attitudes. Reliability analysis, descriptive statistics, correlation analysis, and regression analysis were employed to analyze the data. Findings reveal that accurate media representation and the inclusion of personal narratives, particularly from parents, significantly influence societal attitudes by challenging stereotypes and promoting inclusivity. Conversely, the mere extent of media coverage and sensitivity of portrayals without focusing on content quality and narrative framing does not significantly impact public perceptions. Additionally, positive narratives were found to play a crucial role in fostering more supportive attitudes towards individuals with Down Syndrome. The study underscores the need for media practitioners to adopt ethical reporting standards, prioritize accurate and empathetic storytelling, and engage directly with the experiences of individuals with Down Syndrome and their families. Recommendations include enhancing journalist training on disability issues, creating platforms for sharing personal narratives, and developing content that both educates and inspires positive societal change. This research contributes to the broader discourse on media’s role in influencing societal perceptions of disabilities, offering insights for policymakers.

Authors:
Martha Msoo Hile, Eastern Mediterranean University, Cyprus
Fatos Adiloglu, Eastern Mediterranean University, Cyprus
Grace Anweh, Benue State University, Nigeria
Andrew Ogah Ijwo, Benue State University, Nigeria

About the Presenter(s)
Mrs Martha Msoo Hile is currently on Lecturer 2 at the Benue State University, Makurdi. She is pursuing a Doctorate Degree in Communication and Media Studies at the Eastern Mediterranean University, North Cyprus.

See this presentation on the full schedule – Saturday Schedule

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