Unraveling Young Chinese Addiction with the K-Pop Culture: Cultural Identity and Representation (71636)

Session Information: Cultural Studies
Session Chair: Evelyn M. Malinowski

Saturday, 23 September 2023 11:00
Session: Session 2
Room: Room B (Live Stream)
Presentation Type:Live-Stream Presentation

All presentation times are UTC + 2 (Europe/Madrid)

With the rise of the "Second Korean Wave" driven by K-pop culture, it has become ubiquitous in the lives of Asian students, particularly in China. Notably, Chinese students have exhibited a strong addiction to this pop culture phenomenon. This study aims to investigate the reasons behind young Chinese students' addiction to K-pop culture, utilizing the Uses and Gratifications Theory and Parasocial Interaction Theory. Specifically, the researchers seek to explore the underlying factors contributing to their addiction from social, media promotion, and background perspectives. Additionally, the researchers will examine whether K-pop's popularity among Chinese students can be replaced by other cultures. A mixed methods approach will be utilized, surveying at least 400 students between the ages of 12-25 from different educational institutions to obtain primary data. The sampling method employed will be simple random sampling, with the use of a random internet questionnaire survey. Through this approach, the researchers aim to identify the various reasons for young Chinese students' addiction to K-pop culture. Ultimately, the results of this study will be beneficial in facilitating better communication of other pop cultures and cultural studies. By these means, the conclusion reveals that the 3 possible factors of social needs, media promotion, and background are all significantly correlated with the addiction to K-pop among young Chinese in their way.

Zheng Guangjie, Wenzhou-Kean University, China
Liu Jiayi, Wenzhou-kean University, China
He Meixuan, Wenzhou-Kean University, China

About the Presenter(s)
Mr Zheng Guangjie is a University Postgraduate Student at Wenzhou-Kean University in China

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00